Tuesday, March 16, 2010

Gear up for high fashion

Estonian supermodel Carmen Kass

Models at yesterday's press conference for the Audi Fashion Festival, which runs from April 28 to May 2. There will be at least 12 runway shows, with tickets to at least seven shows made available to the public.

GET set for high-octane glamour when the Audi Fashion Festival (AFF) returns next month.

The five-day event, now in its second year, will welcome more designers from top labels and runway stars such as Estonian supermodel Carmen Kass.


The line-up, announced at a press conference yesterday, includes five designers from three labels - Canadian twins Dean and Dan Caten of DSquared2, Roberto Cavalli from Italy, and Marjan Pejoski and Sasko Bezovski of cult British label KTZ.

Only avant garde British designer Gareth Pugh graced the inaugural event last year.


The $2 million budget for this year's AFF, from April 28 to May 2, is also nearly twice that of last year's, said organiser Tjin Lee, managing director of Mercury Marketing & Communications.

The events company launched AFF to succeed the Singapore Fashion Festival, which was put on hold when the Singapore Tourism Board (STB) said in 2008 that it was due for a makeover. This year, AFF comes under an umbrella event, Asia Fashion Exchange (AFX), which aims to develop local talent, draw tourists and shape the city as a fashion hub.